Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Revisiting Followership through Bibliometric and Content Analysis

Author(s): Shubhangi Sharma, Amit Adlakha and Shikha Rana

Followership an aspect of leadership is gaining its significance in longer run of Organizations. Research in this arena is eminently promising for the development of intriguing theory and impactful policy implications. The domain of followership lacks a bibliometric analysis of literature representing the bibliographic information of the field in an accurate and systematic way. Consequently, this paper‘s overarching aim is to present the bibliographic information of followership showcasing performance matrix of different constituents and analysing their association with each other pertaining to the followership area. This study used bibliometric analysis methodology through performance analysis and science mapping using biblioshiny, an R tool and VOSviewer software. The analysis showcased the most prolific contributors in the literature so far and presented the relationship of the constituents through bibliographic coupling and clustering. Seven thematic clusters were formed identifying the emerging themes in the area of followership.

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