Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Role of Emotional Intelligence In Conflict Management as Part of Customer Relationship Management In Select Public and Private Sector Banks

Author(s): Urooj Shakeel and Farhina Sardar Khan

The purpose of this study is to look at the connection between emotional intelligence (EI), conflict management styles, and job performances and examine the mediating effects of different kinds of CMSs. Companies' existence and growth are becoming more dependent on the job. Employee performance is said to be influenced by EI. In companies, conflict is unavoidable, and various CMSs have varied effects on individual job performance. Customer relation management is a significant area where emotional intelligence is reflected at the workplace. Especially in the banking sector, it plays a crucial role. This study is an attempt to understand the role of EI in customer relationship management. The mediation impact of integrating style on the link between EI and job performance is also confirmed by this study.

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