Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Role of Emotional Intelligence on Entrepreneurial Intention and Entrepreneurial Attitude: A Systematic Literature Review and Future Research Agenda

Author(s): Ipsita Dash, Parameswar Nayak, Shagun Tomar, Sayed Firoj Alli and Sonal Jain

Purpose: The cultivation of an entrepreneurial spirit is a need in this day and age. The general populace has to be motivated, and those individuals must cultivate the characteristics necessary to seize entrepreneurial possibilities. In today’s fast-paced, rapidly changing world, it is becoming increasingly important for individuals to adopt an entrepreneurial mindset. The objective of this paper is to synthesise the published literature on different factors such as entrepreneurial intention, entrepreneurial attitude and the impact of emotional intelligence on it. Cultivating an entrepreneurial spirit is not something that comes naturally to everyone. Instead, it requires motivation and intentional effort to develop the necessary skills and traits. Individuals must actively work on developing their entrepreneurial intention and entrepreneurial attitude simultaneously. Design/methodology/approach: The study conducted a systematic literature review (SLR) to investigate the relationship between emotional intelligence and entrepreneurial intention and attitude. It synthesizes the findings to identify the impact of emotional intelligence as an independent variable on Entrepreneurial intention and entrepreneurial attitude as dependent variables. The study approach involves descriptive analysis as well as theoretical analysis. Findings: It is widely believed that a strong degree of emotional intelligence is required for accomplishment in any endeavour that has a significant relationship with entrepreneurial attitudes. This belief is based on critical factors like emotional intelligence that enables individuals to manage their emotions effectively, communicate with others, and make decisions that are in line with their goals. The findings of this study, emphasize comprehending the strong connection between emotional intelligence, entrepreneurial intention, and entrepreneurial attitude and determining the breadth of potential future research. This also suggests that the researchers sought to identify gaps in the existing literature and highlights that area like social entrepreneurship where further research is needed. Finally, based on the findings of the systematic literature review the study suggests that, emotional intelligence has a very strong impact on entrepreneurial intention which further has a connection with entrepreneurial attitude and other factors like commitment, risk-taking, feasibility, motivation etc. The findings also proposed a theoretical framework. This framework likely outlines the relationship between emotional intelligence, entrepreneurial intention, and entrepreneurial attitude and provides a theoretical basis for future research in this area. Originality/value: The review is comprehensive and provides a significant benefaction to the breathing knowledge on the matter. It suggests that the review is likely to be useful to other researchers in this particular field and that it may inspire farther inquest on the content. These suggestions may comprehend correlating areas where further exploration is demanded, pressing implicit research questions, or proposing new theoretical frameworks. By encouraging and motivating researchers to abide their work, the literature review may eventually contribute to the enhancement of knowledge in the field.

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