Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Study of KVK Interventions In Rural and Agricultural Sustainable Development

Author(s): Bhawana Rathore and Sonal Sidana

India has been predominantly a rural country with two thirds of its population still residing in rural areas. India's 70% workforce belongs to rural areas. It is said that true India lives in her villages. The rural growth and development drive the overall growth and development of India as the rural economy of India constitutes around 50% in national income of India, thus, the rural economy of India is backbone of the Indian economy. yet the people of rural India faces many pitfalls which act as an obstacle in rural development. Some of the major problems are small landholdings, water shortage. Older cultivation techniques, lack of marketing information, poverty, lack of agriculture and rural development policies. Krishi Vigyan Kendra (KVK) is an institutional project of Indian Council of Agricultural Research (ICAR) for training, testing and deportation of agricultural technologies for the benefit of farmers, farm women and rural youths. Krishi Vigyan Kendra provides several farm support activities like providing technology dissemination to farmers, training and awareness. Here the Researcher will do a systematic review to analyze the contribution of Krishi vigyan Kendra for the sustainable development of rural areas. What type of activities are carries out by kvk for the development of the rural community. We will try to analyze the impact of kvk in transfer of agricultural technology to the farmers. Is there any improvement in the livelihood of rural people? What are the constraints and challenges in the way of development of rural people? The findings of the study will elucidate the role of KVK in terms of sustainable development. The study will also look into the reasons why the rural area is behind in terms of development. Findings of the study will work as feedback for the administrators, and Trainers of KVK to rectify the weakness and shortcomings in planning and organization.

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