Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Role of Telematics In Motor Insurance: A Way forward

Author(s): Rajesh Verma, Stuti Gupta, Ajay Kumar Sharma, Vernika Sahni, Kunal Goyal

Telematics or Usage Based Insurance (UBI) is one of the fastest growing concepts in the motor insurance segment. In India, traditional risk rating methods are still used, which are not capable of analysing the risk accurately and telematics can help to solve this issue. India is far behind other countries, which use telematics. This paper seeks to study the Role of Telematics in Motor Insurance and the perception of customers towards it. Further, the way forward for this technology is also discussed. For this research, the benefits and shortcomings of telematics have been analysed. Also, a survey was conducted and respondent???s opinion as to the installation/ usage of telematics device was asked. A Logistic Regression test was then done to complete our analysis. The findings present that most of the people in India are willing to have telematics devices installed if their privacy concerns are taken care of.
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