Author(s): Wendra, Tezza Adriansyah Anwar, Daswara Djajasasmita
The purpose of this research is to determine how much influence knowledge and experiential marketing have on the decision to smoke among students of the Faculty of Medicine, Universitas Jenderal Achmad Yani, either partially or simultaneously. This research needs to be done to find solutions to reduce smoking habits. This research is not only useful for the Faculty of Medicine, but also for society. Materials and Methods: The research data were obtained using observation, interviews and questionnaires to medical students. The pilot study was did to first 30 respondents and the result showed that the questionnaire were valid and reliable. The population in this study was medical students. Since the number is not known, the iteration method is used so that the minimum number of representative samples is 115 (the samples obtained were 122 people). For the data collection, purposive sampling is used. Results: Medical students are well aware of the dangers of smoking both to personal health and to those around them. They know clearly that the content in cigarettes is not only debilitating but can also damage the body itself. Conclusion: Knowledge about the dangers of smoking has a strong impact on the decision to smoke. Whether, experiential marketing does not have a significant impact. As medical students, they also understand the things that can reduce the impact of smoking.