Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Social Marketing Strategies for the Non-Profit Organizations

Author(s): Molly Chaturvedi and Ashish Kumar Biswas

A non-profit organization is a group, which works for the betterment of the society and whose core objective is different from earning money and profits, the recent years have seen a tremendous, drastic growth and development in this sector. The marketing strategy of the non-profit organisation focuses on its message, generating funds, creating awareness in the society, developing a positive mind-set in the people. The study aims at determining and developing strategies, tactics to amplify the sector cause, mission and at the end of the day, assist non-profit sector in accomplishment of their objectives .This study elaborates and explains the finer nuances of the social marketing strategies and the use of digital mediums, in special reference with non-profit organisation. A detailed survey is undertaken to understand the role of strategies and volunteers, who plays a significant role in communication of the intended message and connecting to the larger section of the society.

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