Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Social Media's Impact on Business & Community

Author(s): Ahmad Al Adwan, Ahmad M. A. Zamil, Ahmad Yousef Areiqat

Innovations and technology are pervasive, and they are affecting society with every fast change it goes through itself. We're seeing a tremendous change by means of the Internet and the ascent of social media. Truth be told, social media is ready to change society in a much more essential way. Regardless of whether one is a CEO, the leader of a country or a plebeian, every little thing around one is via social media: individuals’ data, personal information, different preferences, and other everyday exercises. In fact, everything said or done is presently a matter of freely available report, and nothing can stay covered up any longer. Business leaders & marketers are progressively utilizing online media to impact consumer decision making, as they ought to be discerning of the way that social media permits clients to adjust a brand or deal with business, they should react as well as proactively share social media to be a positive power for society. This paper will cover most of the parts and aspects of social media with its positive and negative impact. Zero in is on the specific field like business, education, society and youth.

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