Author(s): Aviral Mishra, Saurabh Kumar Srivastava, Sourav Mondal and Girdhar Gopal
The Technology Acceptance Model (TAM) has been at the forefront of research on technology adoption in a wide range of studies. The present study examines the interrelationships between the core constructs of TAM and the moderating effects of age, sample size, SNS types, publication year, and location to assess TAM’s suitability for the research pertaining to social networking sites. The methodology incorporates application of PRISMA to identify, screen, and include relevant studies. A total of 55 studies (N=24162) satisfied the inclusion criteria. In order to validate the relevant literatures, a random-effects meta-analysis was conducted to determine the average correlation among the stated variables along with subgroup/moderator analysis. The outcome of the current research work reflects that when participants perceive greater levels of usefulness or ease of use, they also tend to exhibit stronger behavioral intentions (SNS) towards the technology being examined. Additionally, this study demonstrates that many categories of constructs/variables, like location/cultural groups, sample size, publication year, SNS types, and age have a significant impact under TAM. The study offers insights for the design and introduction of new social networking platforms and emphasizes on the importance of customer centric product design and development.