Author(s): Abdullah Alqahtani and Hessah Alqahtani
This case study examines how the Sayidaty magazine media campaign used propaganda as part of its regional effort to stop the tradition of minors marriage in the Arab world. Jowett and O'Donnell’s (2017) 10-step for analyzing propaganda was used to conduct the examination. Sayidaty, along with several associations, have been campaigning since March 1, 2010 under the slogan "No Marriage for Minors." The aim of this campaign is to raise awareness about the psychological and physical dangerous this tradition has on minors. This study explores whether propaganda plays a major role in shaping and influencing attitudes or behaviors towards a sensitive issue that is not easily visible.