Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Sufferings And Pain Of Retired (Old) Aged People During Covid-19 A Case Of Indian Family

Author(s): Apoorva Buttan, Veena Rajesh Kolte and Maninder Kaur

The purpose of writing this paper is to understand the situation of old age people in India during the COVID-19 lockdown. The old age people are facing difficulties due to their health conditions, and those difficulties are affecting their stay. This is a descriptive paper based on interviews collected from one old age (senior citizen) couple in Delhi/India. Secondary resources, like news articles, have also been considered for writing this paper. The main findings of this paper are that lockdown is like a double edge sword for old age people in India. They cannot remain inside the house as they are facing health issues, they need to walk and socialize, but those things are not possible during the lockdown. If they go outside, then probably the virus will affect them.
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