Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Sustainability through the Lens of Dynamic Capability: A Histographic Analysis

Author(s): Rohit Bhardwaj, Sunali Bindra and Saurabh Srivastava

From an evolutionary standpoint, businesses have been learning how to deal with sustainability challenges and building skills for the sake of sustainability. Responding to the changing environment is the core of strategic management in today???s world. Firms can be prepared to respond to changing consumer demands, targeting new markets and manage its suppliers and partners accordingly by combining a strategy for sustainable innovations with dynamic capabilities. The ability of a company to take advantage of a changing environment and maintain a competitive edge is essential to success. Thus, the goal of this article is to organize the existing knowledge on dynamic capacities for long-term sustainability. This study examines the literature on sustainability in a dynamic setting. The trends in sustainable performance and dynamic capabilities are examined using histographic analysis in this article. The findings contain a number of publications, highly-quoted papers and keywords utilized in literature research, published throughout 1993 and 2020. The findings highlight a rising trend in the research domain.
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