Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Technology: A Pathway Towards Sustainability

Author(s): Kuldeep Bhalerao, Prema Mahale, N Vijaya Jyothi, Bharati Yelikar

Sustainability development is the need of the hour. Organizations cannot neglect the importance of sustainability in different domains. Either it is marketing, finance, human resource, operations, or supply chain. In each field, sustainability is required. In this discussion paper, the authors will talk about different types of technology that helps in achieving sustainability. There will be a discussion on e-commerce, e-banking, blockchain, artificial intelligence, social media tools, etc. How are these technologies helping in reaching out the goals and objectives of sustainable development?

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