Author(s): Sukhmeet Kaur, Rinku Mahindru, Sadhna Bagchi, Raghavan Srinivasan, Smruti Rekha Sahoo, Darshana Devi and Ravindra R. Kaikini
Indian Women entrepreneurs have their own set of characteristics and challenges owing to unique social and familial environments. Research has indicated that technology adoption can be a game-changer for small and medium enterprises. This paper reviews the existing literature in the field to understand the implications, and characteristics of technology adoption by SMEs. Technological innovations which have been adopted by SMEs to enhance growth, efficiency, and sustainability are social media, E-commerce, cloud computing, Robotics, etc. This paper attempts to explore the adoption of these technologies by Indian women entrepreneurs. Lastly, it attempts to understand whether the technology adoption is an enabler or differentiator for these entrepreneurs.