Author(s): Winston Asiedu Inkumsah, Ibn Kailan Abdul-Hamid and Benjamin Baroson Angenu
This research assessed the effect of learning orientation on innovative service development, business growth and profitability in the insurance sector. The study relied on the resource-based view (RBV) and the dynamic capabilities of a firm. Three hundred and five (305) top and middle managers of insurance firms, brokers and reinsurance within the Ghanaian setting were surveyed. The findings indicated that commitment to learning and shared-vision that define learning orientation indicate a positive and significant effect on innovative service development activities. Similarly, the results also showed that innovative service development has a significant and positive effect on business performance. The indirect effect was significantly positive, which buttresses the essence of ISD in the insurance sector. The study re-echoed that commitment to learning and shared vision necessitate insurance firms, brokers and reinsurance players to be more proactive in introducing innovative service development activities.