Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The Grit To Great: Transformation from Wantrepreneurs To Entrepreneurs A Study with Reference To Women Entrepreneurs In Krishna District, Andhra Pradesh, India

Author(s): Madhavi Sripathi and U. Devi Prasad

The word wantrepreneur itself is the replica of a wannabe entrepreneur. Despite having great ideas with them, wantrepreneur feels difficult to find a way to transform their journey from their present state to entrepreneurs. This research studied the impact of gender related problems, ways of raising finance, and family support on their success journey. Data were collected from 60 women entrepreneurs of Krishna district, Andhra Pradesh, India using a structured questionnaire. Chi square test, Anova analysis and Odds ratio were used to analyze the framework. Gender, Ways of raising finance and family support were found to have a significant relationship towards the wantrepreneur’s transformational journey. Hence, women wantrepreneurs having ease of raising finance with great family support were able to make their journey successful. The study provides findings relating to transformation of wantrapreneurs into entrepreneurs, recognized the hindering problems and enable wantrapreneurs to take measures in making their entrepreneurship successful.

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