Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The Impact of Corporate Social Responsibility Practices and Environmental Factors on Supply Chain Partnership: An Empirical Examination

Author(s): Muhammad Tayyab and Muhammad Asghar

This study is intended to develop our understanding of the supply chain social responsibility governance mechanism with buyers' and sellers' perspectives to manufacturers for the supply chain partnership's persistence. As a research sample for the industrial enterprises, the structural equation model is applied to examine the impact of the seller and buyer???s supply chain CSR governance mechanism on the SCP among them under the presence of market disturbance. The samples were collected from 199 Chinese manufacturing firms; PLS-SEM was constructed to test both the reliability and validity of measurement and the structural model. The results indicated that SCR is positively related to CSR and its influence on the participating firms' SCP and competitive advantage. The study suggested that the supply chain 's core partners should strengthen the scope of (SRM) in the supply chain and create the value of social responsibility in the supply chain through integration and collaboration
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