Author(s): Raju Challa, Deepthi Kuppuswamy, Srinivas M, Prasoona M and Saritha Mididoddi
This research investigates the impact of Human Resource (HR) analytics on strategic workforce planning in tech-driven organizations. The study aims to explore how data-driven HR practices influence decision-making related to talent acquisition, development, and retention, ultimately contributing to organizational agility and performance. The scope of the research encompasses mid-to-large scale technology firms operating in urban India that actively employ HR analytics tools and platforms. A descriptive research design was adopted to examine current practices and their outcomes. The sample included HR managers and senior executives from 50 tech-driven organizations, selected through purposive sampling to ensure relevance and depth of insight. Primary data were collected via structured questionnaires and in-depth interviews, while secondary data were gathered from organizational reports and HR analytics dashboards. The findings reveal a strong positive correlation between the adoption of HR analytics and the effectiveness of strategic workforce planning. Organizations using predictive analytics reported improved talent forecasting, reduced turnover, and optimized workforce deployment. Additionally, HR analytics was found to facilitate more informed decision-making and alignment between HR and business strategies. In conclusion, HR analytics emerges as a critical enabler of strategic workforce planning in technology-driven firms. The study underscores the need for HR departments to build analytics capabilities and integrate them into strategic planning processes to maintain competitiveness in a rapidly evolving digital landscape.