Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


The Impact of Organizational Culture on the Strategic Development of Tourism and Hospitality Enterprises

Author(s): Elena Yurievna Nikolskaya, Svetlana Georgievna Fedorchukova, Ivan Petrovich Kulgachev, Murad Mukhamedovich Umarov, Elena Vladimirovna Yudina, Sergei Vladimirovich Feoktistov

The article deals with assessing the impact of organizational culture on the strategic development of tourism and hospitality enterprises. It is determined that organizational culture plays a key role in the strategic development of tourism and hospitality enterprises. Organizational culture is the lever that ensures the long-term success of a tourism and hospitality enterprise rather than immediate achievements. It is proven that in the process of strategic development management in the tourism and hospitality industry, staff need to timely and appropriately responds to changes in the external environment, including seasonal fluctuations in demand, legislative changes, and national currency fluctuations. These issues are supposed to be alleviated by the organizational culture which will not be perfunctory but rather will have actual leverage over the development and competitiveness of a tourism and hospitality enterprise. It is established that efficient organizational culture is a significant internal resource for the development of a tourism and hospitality enterprise. Understanding the features of the organizational culture of successful tourism and hospitality enterprises allows one to adopt and reinterpret their experience as well as forecast, prevent and constructively solve organizational contradictions at different management levels at the early stages of strategic development.

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