Author(s): Sharan Gupta
Short films have always been there but in the last few years, the craving for the format has increased. The main reason for its popularity is the variety for the audience and a learning experience for the filmmakers. Platforms like Netflix and Vimeo are the most influential participants in the business, catering to movie makers across the world. For millennials, short films are a way to learn and for the experts, it is a way to explore. OTT platforms have emerged stronger than ever since 2020 and that is because of the freedom it provides for filmmakers to explore global genres bypassing the commercially burdensome processes of the industry. The audience is looking to explore new, woke and informed content, they are tapping into global industries to connect with the contents, characters, and the ideas that hold a mirror to the society. The short film industry provides a myriad of genres and ideas that are focused on connecting with the audience and keeping them engaged for twenty to forty minutes. This article explores the impact of the OTT platforms on the short film categories and the opportunities, and value it has created in the industry. It will also discuss the importance of OTT platforms, their regulations and the growing demand for the new content. We will also look at some global industry data and analyse investment trends in the OTT space.