Author(s): Sulaiman Weshah, Essa Alazzam, Qasem Aldabbas, Ziad Obeidat, Mohammad Humeedat, Yahya AlQudah
Social media applications now a days are a primary source of many studies, also is primary information source for many users to make their decisions depending on the easily available information. The present study aims to examines the impact of social media applications on stock’s prices predicting and exchange volume for the three classifications in Amman Stock Exchange - ASE (first, second and third market) as one of developing countries exchange markets. By using a designed and developed questionnaire as a study primary tool and descriptive analytical approach, the questionnaire distributed on intermediation companies’ employees in Amman Stock Exchange (ASE), the results showed significant impact of social media applications on predicting stock’s prices and exchange volume of the first market, but intermediate impact of the second and third market. The study recommending the necessarily for management of intermediation companies to employ dedicated and qualified employees with technological predictive skills and train employees on technology not only for how to collect data, but also about analyzing and understanding to follow up the data workflow and its impact. In addition, the stock’s investors need to take into consideration the impact of social media users to affect and lead the decisions of buying or selling specific stocks.