Author(s): Nabirasool D, Suneel Sankala,Reddy Praneeth Karnam, Vijaya Kumar V., and Syed Mohammad Ghouse
This research paper explores the influential role of social media influencers in shaping consumer behavior and fostering brand loyalty. The study analyzes the dynamics of influencer marketing and its implications on consumer perceptions, purchase decisions, and long-term brand engagement. Various strategies, challenges, and future trends in influencer marketing are also discussed. Social media influencer marketing has emerged as a powerful tool in contemporary marketing strategies, significantly influencing consumer behavior and fostering brand loyalty. This research delves into the dynamics of influencer marketing, examining its influence on consumer perceptions, purchase decisions, and long-term engagement with brands. Key strategies, challenges, and future trends in influencer marketing are explored, providing valuable insights for businesses seeking to optimize their marketing efforts in the digital era.