Author(s): Pudji Astuty
In the upcoming years, the culinary industry is expected to continue to be one of the key industries fostering the expansion of the national economy. The steady and substantial contribution this key sector makes to the non-oil and gas industry's GDP and the rise in investment realization demonstrate its vital importance. The growth of the Indonesian restaurant industry was spurred by the country's abundance of eateries, which in turn gave rise to the idea of a culinary franchise. One element that is equally crucial to the growth of the culinary business is the investment factor. It is anticipated that investment in the culinary sector will rebound in accordance with the post- pandemic conditions of people's consumption and purchasing power. One factor that will benefit Indonesia's culinary business is people's consumption of food categories. The food industry relies heavily on digital technologies to boost its business rate. In order to boost the competitiveness and potential of business operators in the culinary industry, it is imperative to promote equal digitization and literacy. The goal of the study is to examine how the Indonesian culinary business is impacted by the number of restaurant owners, domestic and foreign investment, per capita food consumption, and digital transactions. This study's research methodology combines a Vector Error Correction Model approach with Vector Autoregression (VAR). (VECM) The findings of the study indicate that (1) the number of restaurant owners, local and foreign investment, per capita food consumption, and digital transactions all significantly affect the Indonesian culinary business at the same time. (2) The Indonesian culinary business is significantly and favorably impacted by the number of restaurant owners, domestic and foreign investment, per capita food consumption, and digital transactions.