Author(s): D. Eric Schansberg
What are the purposes of a Managerial Economics (ME) course in undergraduate and graduate business programs? How do those purposes compare and contrast to those in Intermediate Microeconomic Theory (IMT)? Related: How well is a ME course served by a conventional IMT approach? What ME texts are available and how do they compare? The primary purposes of this paper are to wrestle with these questions and to describe the substance and style of the 14 ME texts on the market as of 2024—with special attention to the extent of "technical coverage" (math and analytics); the scope of business, market, and public policy applications; the ancillary materials available; and the authors' discussion of topics ranging from Behavioral, Labor, and International economics to the role of information and political economy