Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The Role of 3rd Party Logistics In Bringing Efficiency & Effectiveness among their Distribution Centers

Author(s): Udaya Shankar A., Padma Sai Y., Hsdinesh and Kishore Babu B

Diversity leads to better decisions in all aspects of life, including business. Knowing the fact that companies with a greater number of women in their senior management teams outperformed those companies with no women placed at their top management level, women at workplace face major hurdles which are invisible like ‘Glass ceiling’ and ‘Glass cliffs’. The present study aims at pointing out the ‘Glass Ceiling Effect’ which is used to describe the limits and obstacles experienced by women preventing them to reach the highest levels of the organization regardless of their talent and achievements. The methodology used in the study is based on review of extant literature including research articles, reports and published data relevant to Glass Ceiling phenomenon.

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