Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The Role of Digital Marketing in Human Resource Management

Author(s): Deepti Sharma, Priti Verma and KDV Prasad

The advertising, promotion, and sale of goods and services are all being altered by the advent of digital marketing. In this age of globalisation, when the globe is essentially one giant village, routine digital activities may greatly enhance customer service. HR has to ensure that all workers, regardless of position or level, have the necessary digital skills to help the company accomplish its objectives of high productivity and employee happiness and therefore generate a positive corporate image and increase consumer pleasure. With technology evolving at such a breakneck rate, it is imperative that we update our human resources procedures and practises at a much quicker rate if we are to achieve business excellence.

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