Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The Study of the Drivers and Inhibitors of International Trade Businesses

Author(s): Ali Jandoust, Jahangir Yadollahi Farsi, Hossein Moghimi Esfandabadi, Abolfazl Moghimi Esfandabadi

International trade growth is a significant factor in establishing new ventures and promoting sustainable economic development. Therefore, it is important to develop a better understanding of the role of structural promoting facilitating factors in decision-making and supporting policies in this context. To achieve this, the three dimensional model (context, content and process) was used to categorize the factors affecting international business growth. To identify how inhibiting and driving factors affect international trade growth, the shared mental patterns for active exporters in Tehran were obtained using the Q-test. The results of the analysis of mental patterns show that stable regulations and standards and interaction between trade decision-makers and macro policy-makers (i.e., content) and international sanctions and regional conflicts as (i.e., context) and international business environment are, respectively, among the driving and inhibiting factors to international trade growth in Iran.

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