Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The use of NFC Credit and Debit Cards by Banking Customers in Rajasthan, India (with special reference to Near-Field Communication)

Author(s): Kamna,Tina Shivnani and Jampala Maheshchandra Babu

Wi-Fi technology is one of the most recent services in the banking industry. It provides considerable benefits to banks and customers. This research adopted an enhanced technology acceptance model to authenticate variables affecting Wi-Fi acceptance among banking customers (NFC technology). An online poll received 103 legitimate responses from customers in Rajasthan, India. Acceptance of Wi-Fi technology services is largely influenced by perceived utility and ease of usage perceived understanding and security concerns have a huge impact on the acceptance of Wi-Fi technology services. The research has a wide range of theoretical and practical applications. It acknowledges various limitations and provides recommendations.

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