Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Tourism Development Strategy in Indonesia

Author(s): Suryanto, Poni Sukaesih Kurniati

The purpose of this study is to analyze the tourism development strategy in Bandung, Indonesia. The method used in this research is a descriptive research method with a qualitative approach. This study uses data sources obtained from interviews and literature studies. The results showed that the city of Bandung has a lot of potentials. However, not all potential tourism objects can attract visitors. There are strategies in each stage that are carried out in tourism development. The tourist attraction strategy is carried out in the short term, the amenities and accessibility strategy is carried out in the medium term, and the community involvement and ancillaries strategy is carried out in the long term.

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