Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Transforming India into a Digital Powerhouse - A Systematic Review and Bibliometric Analysis of Digital India

Author(s): Prashant Pareek, Malay Patel and Nirmit Kansara

Digital India, a transformative initiative launched by the Government of India, aims to establish a digitally empowered society and knowledge economy. This paper presents a comprehensive systematic literature review and bibliometric analysis of research articles on Digital India. By analysing 149 journal articles published between 2015 and 2023, we provide valuable insights into the research landscape, identify emerging trends, and highlight key research themes. Our findings reveal significant publication growth, with a surge in articles during 2019 and 2020. We identify leading journals that have contributed to the discourse on Digital India, along with highly cited articles and productive authors. Furthermore, we conduct keyword co-occurrence analysis and highlight the prominent themes, such as e-governance, digital literacy, and cyber security. The results of this study contribute to the existing literature, provide guidance for future research endeavours, and support evidence-based policy-making in the domain of Digital India.

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