Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Transition from Traditional Marketing To Digital Marketing: A Bibliometric Analysis

Author(s): Divya Sharma

Today ourselves, without even a certainty, inside the information age and web marketing and advertising get a massive effects as how customers interact and businesses operate. Flexibility to respond towards this current paradigm. Due to the immense rise of new technologies, the rapid rise in producers and consumers, the lengthening of distribution network and thus the volume of data, just one thing to cope handle significant alteration is to digitize all activities. Despite the fact that current generation of communication has arrived, experts advise businesses to keep conventional tactics in mind to strive to combine internal advertising and conventional strategies to accomplish their objectives.
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