Author(s): Sunday Clement
This study investigates how wearable technologies revolutionize promotional health marketing through real-time health monitoring, personalized feedback, and behavior-enhancing engagement. Utilizing interdisciplinary literature, this research illuminates the role of wearables in supporting sustainability in the form of health and environment. Critical issues such as data protection, accessibility, and device integration are addressed, along with advice on inclusive design, sustainable development, and collaboration. The study highlights the importance of collective efforts to improve wearables adoption and effectiveness in building a more proactive and sustainable healthcare ecosystem. In addition, it discusses how data generated by wearables could improve the targeting of preventive campaigns and the development of personalized interventions aimed at improving individual and public health. Combining the power of AI-based feedback with behaviour change methodologies, wearables may reduce long-term healthcare costs and contribute to lower environmental impact through eco-sustainable production and usage. Suggestions include incentivizing user-friendly, low-cost, and low-energy wearables, reinforcing transparent data governance that protects privacy, and facilitating partnerships between tech developers, healthcare providers, and policymakers. This collaboration is vital to achieving more equitable access and adoption of wearables in preventive healthcare. Finally, this study reframes wearable technology as a tool for sustainable healthcare marketing—resources that can make health promotion proactive and data-driven, align wellness more closely with environmental well-being, and create mutual value for self and society.