Author(s): Shivendra Singh Chaudhary, Diksha Panwar, Sakshi Gautam and Sangeeta Sundriyal
Social media for business is as of now not discretionary. It's a fundamental method to arrive at your clients, acquire important experiences, and develop your image. Also, the organizations began utilizing extraordinary characteristics of web and have moved their market technique to online business. At the point when the world was inundated by a COVID-19 pandemic emergency, different exercises couldn't be done regularly. Exercises might proceed from home during an emergency by the utilization of a cell phone through the web, on the grounds that practically all individuals have their own cell phone, without requiring extra acquisition of equipment. For instance, they can utilize these instruments to impart through social media like the WhatsApp, Telegram, Zoom, Microsoft Team, and Edmodo applications to interface with companions and teachers. The main objective of this research is to enable reader(s) to understand the success factors that led to the massive success of Zoom video communications platform in a short span of nine years. This case study is a classic example of how Zoom video Communications platform has reached the pinnacle of success within a very short span of nine years by following the right set of strategies firstly by building a video first cloud based communications platform that is frictionless and versatile and could be used on any platform, gadgets and set of software globally without a proper installation platform, The also case clearly gives an opportunity to the readers to understand and appreciate the efforts of an entrepreneur in starting a workable business platform that is soon counted in the Unicorn club of the silicon valley startups just by following his instincts and also focused on open to change based on customer feedbacks and other stakeholders inputs.