AI is changing tourism marketing. Businesses may use AI to improve customer experiences, make data-driven choices, automate customer interactions, and optimize marketing strategies. Tourism organizations must adopt AI-driven marketing techniques to be competitive in a fast-changing industry and boost client happiness and growth. Tourism is being transformed by AI. Tourism firms have unparalleled opportunity to attract, engage, and retain customers with AI-driven marketing. AI analyzes massive volumes of data from many sources to help tourist marketers understand consumer behavior. Businesses can adjust their marketing tactics and offers to specific client segments by analyzing customer preferences and behavior. AI-driven marketing uses machine learning algorithms to promote hotels, destinations, and activities based on past behavior and interests. AI-powered chatbots and virtual assistants have changed tourism customer encounters. These intelligent systems can manage questions, provide real-time information, and make recommendations 24/7, enhancing customer service and lowering business costs. AI's predictive analytics help tourist marketers anticipate customer demands and behaviors. Businesses can estimate demand, improve pricing, and manage resources using historical data and machine learning algorithms. This predictive method helps marketers make data-driven decisions and beat the competition. AI improves tourism marketing targeting. Analyzing consumer data, segmenting audiences, and sending targeted ads, offers, and promotions can boost conversion rates, customer engagement, and marketing ROI. The study aim to examine the factors which influence marketing in the tourism industry using AI & checking whether AI factors have a significant effect on the marketing of the tourism industry.