Research Article: 2025 Vol: 29 Issue: 6S
Sushanta Kumar Mishra, Sri Sri University
Namita Rath, Sri Sri University
Rushil Varma, Amity University Uttar Pradesh, Lucknow
Citation Information: Kumar Mishra, S., Rath, N., & Varma, R. (2025). Effect of faculty motivation, management support and faculty engagement on the performance of higher educational institutions. Academy of Marketing Studies Journal, 29(S6), 1-10.
A survey was conducted to capture the antecedents of the performance of Higher Educational Institutions in Bhubaneswar, Cuttack, Ganjam, Puri and Sambalpur in the Odisha state of India. 436 faculty members from 55 higher educational institutions were contacted to elicit survey data on three exogenous variables namely, managerial support, faculty motivation, faculty engagement and the exogenous variable HEI performance. Data from the paper-based questionnaire survey was analyzed to evaluate direct and indirect causal relationships using SmartPLS 4.0 software. Management support (β=0.459, p=0.000) and faculty motivation (β=0.196, p=0.000) had a direct and significant effect on Faculty engagement. Management Support (β=0.288, p=0.000), Faculty motivation (β=0.124, p=0.000) and faculty engagement (β=0.543, p=0.000) had a direct and significant effect on the performance of the HEIs. The high impact of faculty motivation was aided by the indirect effects of faculty motivation and management support on the performance of HEIs through faculty engagement.
Management Support, Faculty Motivation, Faculty Engagement, Performance.
Faculty motivation and engagement are important predictors of faculty performance which in turn is likely to result in higher performance of the educational institutes. Faculty motivation can arise due to monetary reasons, due to helping students, doing the job well or for personal satisfaction. Organizational support is another causal factor which together with faculty motivation affects the faculty engagement. Faculty engagement is known to have a direct effect on the performance of the educational institution.
The objective of this study is to evaluate the effect faculty motivation and management support has on faculty engagement and the performance of higher educational institutions (HEIs). The higher educational institutions are those offering tertiary degrees and, in many cases, professional degrees. A survey was conducted among HEIs in the eastern state of Odisha in India and responses were collected from faculty members on a structured questionnaire to elicit responses on faculty motivation, management support and faculty engagement and the performance of HEIs.
Parati and Galicia (2025) aimed to study the research acumen, practices and engagement of dentistry faculty in Higher Education Institutions (HEIs) in Calabarzon. The findings revealed that respondents exhibited very high research readiness in terms of knowledge and attitude, and high readiness in skills. Significant relationships were found between research readiness, practices, and engagement, with a predictive model indicating that research readiness and practices significantly predict research engagement.
Mohammad et al. (2024) explored the impact of artificial intelligence training on the teaching engagement and development of faculty members in Saudi private universities. This study adopts a quantitative approach, analyzing 103 survey responses to evaluate how AI technologies transform faculty roles and responsibilities, focusing on their experiences, perceptions, and practices related to AI in teaching and learning. The study revealed a significant correlation between AI use, faculty engagement, and productivity.
Yang (2024) investigated the effect of organizational support on work engagement in private universities in Thailand. The study focused on the work engagement of faculty and staff at three private universities and investigated how organizational support, in terms of training, autonomy, and technology, influenced the work engagement of faculty and staff in adopting new working styles. The results indicated that organizational support in terms of training, autonomy, and technology was positively associated with work engagement (p = .009, .009, and .000 respectively).
Mishra and Rath (2025) found that employee engagement was a decisive factor for organisational growth and development. Factors like job satisfaction, work environment, peer relationship, motivation and employee development, which are directly or indirectly connected with employee engagement. Results revealed faculty engagement as an important aspect to be considered as they are the key stakeholders in HEIs.
Luthra, Dixit and Arya (2023) explored the faculty engagement and development activities in the learning organizations. Utilising semi-structured interviews from 267 faculty members, this research concluded that faculty development programmes and training affect faculty engagement behaviours in a positive and significant way.
Wasilowski (2018) considered employee engagement as a critical issue across many industries especially higher education. The research concluded that faculty engagement had a positive and significant impact on the financial outcome and the enterprise value of the educational enterprise.
Hanley, Maykrantz and Houghton (2023) developed and tested a hypothesized model of faculty engagement in which faculty member grit is positively related to faculty member engagement both directly and indirectly through faculty member–academic chair leader member exchange (LMX). Using a sample of 156 faculty members in a public university in the US they tested the model and found significant positive relationships between faculty member grit and faculty member engagement.
Han, Yin and Wang (2018) studied burnout among nursing college faculty and the effect of the management behaviour of the dean and collegial support using a mail survey. The findings indicated that management style and collegial support were strong predictors of burnout.
Stokowski et al. (2019) examined the work motivation and job satisfaction levels of sport management faculty members and the relationship between their job satisfaction levels and work motivations. Results revealed that regarding job satisfaction, faculty members were more satisfied with work itself, supervision, and coworkers and were less satisfied with pay, operating procedures, and reward. Intrinsic motivation and job satisfaction were high for the participants.
Haris, Saidabadi and Niazazari (2016) investigated the effects of spiritual leadership on professional mediation and job satisfaction. Results showed a significant and positive relationship between the variables
Zaraket and Halawi (2015) analysed the notion of faculty members' organisational commitment in the Lebanese higher education sector, and how faculty members can exert more commitment and devotion towards their academic institutions. They report that commitment of faculty was a significant factor of motivation.
Essakow, Tsoi and Van Schaik (2023) investigated the faculty motivation to participate in academic activities having no direct monetary compensation. The authors report that motivating factors are personal gain, desire to help others, desire to help the greater good, job responsibility and ability to help.
Zhao et al. (2025) studied the link between academic stressors and academic performance of faculty with the mediating role of faculty motivation. Using structural equation modelling they reported a significant relationship between faculty academic performance, stress reduction and increased motivation.
Emeagwali (2021) investigated the antecedents of performance of eight Nigerian universities and reported that while there was a limited link between differentiation strategy and performance, there was a substantially strong link between focus strategy and performance according to the findings.
The data was collected using a paper-based questionnaire and responses were collected from 700 teachers at the 55 HEIs in five major cities of Odisha state in India. Participants were asked to mark their choice on the sixteen Likert type questions from 1 to 7 with 1=Strongly Disagree, 2=Disagree, 3=Somewhat Disagree, 4=Neutral, 5=Somewhat Agree, 6= Agree and 7-Strongly Agree. The cities were coded as Bhubaneswar=1, Cuttack=2, Puri=3, Ganjam=4 and Sambalpur=5. The higher education institutes were coded as Government=1 and Private=2. Participants were coded in four classes as >30 year=1, 30-40 years=2, 40-50 years=3 and >50=4. Gender was coded as Male=1 and Female=2. Marital status was coded as Married=1 and Single=2. Those not covered by the category of married were all put under Single. In educational qualification of the respondents Postgraduates were coded as 1, Doctorates as 2 and those with professional degrees or industry experience were coded as 3. Assistant Professors were coded as 1, Associate Professors as 2 and Professors were coded as 3. Finally, experience was coded as <10 years=1, 10-20 years=2, >20 years=3.
The survey questionnaire had seven questions on the demographic profile of the respondents and 16 forced choice Likert type questions on 7-point scale. Each of the four constructs, namely, Faculty Motivation, Management Support, Faculty Engagement and HEI Performance were measured by four questions each. Out of 700 responses collected, 436 questionnaires were found complete in all respects and useful resulting in 62.28% response rate. This is more than the minimum required sample size (Bujang, Omar, & Baharum, 2018). The data was collected over a period of four months between December 2024 to March 2025.
The demographic details of the sample such as gender, age, experience, education, marital status etc. are presented in Table 1. Table 2 details the constructs used in the study and the indicative questionnaire items to measure these constructs. Table 3 presents the mean, standard deviation and reliability statistics (Cronbach’s alpha).
Table 1 Demographic Statistics of the Sample | |||
Demographic Variable | Category | Frequency | Percentage |
Gender | Male | 309 | 70.9 |
Female | 127 | 29.1 | |
HEI Category | Government | 249 | 57.1 |
Private | 197 | 42.9 | |
Age | <30 years | 36 | 8.3 |
30-40 years | 119 | 27.3 | |
40-50 years | 162 | 37.2 | |
>50 years | 119 | 27.3 | |
Marital Status | Married | 312 | 71.6 |
Single | 124 | 28.4 | |
Teacher Level | Assistant Professor | 49 | 11.2 |
Associate Professor | 240 | 55 | |
Professor | 147 | 33.7 | |
Experience | <10 years | 49 | 11.2 |
10-20 years | 238 | 54.6 | |
>20 years | 149 | 34.2 | |
City | Bhubaneswar | 101 | 23.2 |
Cuttack | 102 | 23.4 | |
Puri | 116 | 26.6 | |
Ganjam | 64 | 14.7 | |
Sambalpur | 53 | 12.2 |
Table 2 Construct Design and Sources | |||
Construct Design and Source | |||
Construct | Label | Item Detail | Source |
Management Support | MANSUP1 MANSUP2 MANSUP3 MANSUP4 |
University provides flexible work hours I have freedom to offer new courses Management encourages faculty initiatives Management provides reskilling and upskilling |
[Hanley, Maykrantz and Houghton (2023), Cotelnic (2022)] |
Faculty Motivation | FACMOT1 FACMOT2 FACMOT3 FACMOT4 |
University vision motivates me My university follows ethical practices My university offers equal opportunity in employment Management treats employees as respectable assets |
[Ghimire et al. (2022), Hanley, Maykrantz and Houghton (2023), Iqbal, Razali and Bin Taib (2023)] |
Faculty Engagement | FACENG1 FACENG2 FACENG3 FACENG4 | My university incentivises academic publications and efforts. I work to constantly improve my course delivery My university provides good professional growth. I receive regular feedback on my performance |
[Engidaw (2021), Hanley, Maykrantz and Houghton (2023), Li and Khattak (2023)] |
HEI Performance | HEIPER1 HEIPER2 HEIPER3 HEIPER4 | My university has received national international accreditations My university fills all its seats and has a high demand ratio University undertakes industry and government training projects University is known for transparency and accountability |
[Asif and Searcy (2014), Brown et al. (2005), Cotelnic (2022), Emengwali (2022), Li and Khattak (2023)] |
Table 3 Mean, Standard Deviation and Reliability Of Constructs | ||||
Mean, Standard Deviation and Reliability (Cronbach’s α) of the measured constructs | ||||
Management Support | Faculty Motivation | Faculty Engagement | HEI Performance | |
Mean | 4.847 | 5.092 | 3.591 | 4.673 |
Standard Deviation | 1.623 | 1.623 | 1.584 | 1.489 |
Reliability (α) | 0.774 | 0.806 | 0.773 | 0.754 |
Quantitative data was collected using questionnaire survey from a diverse population spread all over Odisha in India. The questionnaire had two sections, section 1 collected demographic data and section 2 collected information on 16 items covering four latent constructs. The constructs were adapted from literature.
The respondents rated the questionnaire items on a 7-point Likert scale. The researchers identified 55 higher educational institutes (HEIs) offering tertiary level and professional degree courses. These were selected from both the public and private sectors in Bhubaneswar, Cuttack, Puri, Ganjam and Sambalpur districts of Odisha state in India. A combination of purposive and random sampling was chosen to include the HEIs which permitted the survey and the random sampling within the available HEIs ensured that the sample was representative of the population.Survey questionnaires with incomplete or missing information were deleted and remaining 436 questionnaires were coded and entered in SPSS for basic statistical frequency analysis.
Based on the literature survey following hypotheses were tested-
H1: Faculty motivation has a direct effect on faculty engagement.
H2: Management support has a direct effect on faculty engagement.
H3: Faculty motivation has a direct effect on HEI performance.
H4: Management support has a direct effect on HEI performance.
H5: Faculty engagement has a direct effect on HEI performance.
H6: Faculty motivation has an indirect effect on HEI performance through faculty engagement.
H7: Management support has an indirect effect on HEI performance through faculty engagement.
Data Analysis
SmartPLS 4.0 was used for carrying out the structural equation modeling (Agasisti&Bertoletti, 2019). The fitted model is shown in Figure 1. The path coefficients are given in Table 4 and show the direct effects which are all significant (p<0.05). The indirect effects of faculty motivation and management support on HEI performance are presented in Table 5.
Table 4 Path Coefficients and Significance Values | |||||
Path coefficients | |||||
Mean, STDEV, T values, p values | Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | P values |
Faculty Engagement -> HEI Performance | 0.543 | 0.543 | 0.037 | 14.575 | 0.000 |
Faculty Motivation -> Faculty Engagement | 0.196 | 0.199 | 0.051 | 3.824 | 0.000 |
Faculty Motivation -> HEI Performance | 0.124 | 0.123 | 0.042 | 2.985 | 0.003 |
Management Support -> Faculty Engagement | 0.459 | 0.458 | 0.052 | 8.859 | 0.000 |
Management Support -> HEI Performance | 0.288 | 0.290 | 0.047 | 6.160 | 0.000 |
Table 5 Indirect Effects of Faculty Motivation and Management Support on HEI Performance | |||||
Total indirect effects | |||||
Mean, STDEV, T values, p values | Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | P values |
Faculty Motivation -> HEI Performance | 0.107 | 0.108 | 0.028 | 3.807 | 0.000 |
Management Support -> HEI Performance | 0.249 | 0.249 | 0.033 | 7.594 | 0.000 |
Table 6 presents the R2 values for the path model. R2 values for faculty engagement and HEI performance as the dependent variables are significant.
Table 6 R2 Values of the Path Model | |||||
R-square | |||||
Mean, STDEV, T values, p values | Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | P values |
Faculty Engagement | 0.371 | 0.376 | 0.036 | 10.439 | 0.000 |
HEI Performance | 0.694 | 0.698 | 0.026 | 26.980 | 0.000 |
Table 7 presents the average variance extracted for the four constructs and all the values are above 0.5 indicating satisfactory value for the model. Cronbach’s alpha for all four constructs of the study are above 0.7 and are satisfactory (Table 7). The model fit is given by Standardized Root Mean Square Residual (SRMR) under 0.08 (Table 8). The discriminant validity of the four constructs is given by HTMT ratios. Tables 9 & 10 shows the HTMT ratios which are all below 0.9 indicating discriminant validity.
Table 7 Average Variance Extracted | |||||
Average variance extracted (AVE) | |||||
Mean, STDEV, T values, p values | Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | P values |
Faculty Engagement | 0.595 | 0.595 | 0.021 | 28.970 | 0.000 |
Faculty Motivation | 0.648 | 0.648 | 0.021 | 30.684 | 0.000 |
HEI Performance | 0.584 | 0.584 | 0.020 | 29.276 | 0.000 |
Management Support | 0.603 | 0.603 | 0.022 | 28.031 | 0.000 |
Table 8 Cronbach’s Alpha for Reliability of Constructs | |||||
Cronbach's alpha | |||||
Mean, STDEV, T values, p values | Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | P values |
Faculty Engagement | 0.774 | 0.773 | 0.019 | 40.207 | 0.000 |
Faculty Motivation | 0.821 | 0.821 | 0.016 | 50.599 | 0.000 |
HEI Performance | 0.757 | 0.757 | 0.021 | 35.986 | 0.000 |
Management Support | 0.781 | 0.780 | 0.020 | 39.569 | 0.000 |
Table 9 Model Fit Indices (SRMR) | ||||
SRMR | ||||
Confidence intervals | Original sample (O) | Sample mean (M) | 95% | 99% |
Saturated model | 0.043 | 0.051 | 0.055 | 0.057 |
Estimated model | 0.043 | 0.051 | 0.055 | 0.057 |
Table 10 Heterotrait-Monotrait Ratio | ||||
Heterotrait-monotrait ratio (HTMT) | ||||
Confidence intervals | Original sample (O) | Sample mean (M) | 2.5% | 97.5% |
Faculty Motivation <-> Faculty Engagement | 0.603 | 0.604 | 0.519 | 0.685 |
HEI Performance <-> Faculty Engagement | 0.779 | 0.780 | 0.629 | 0.903 |
HEI Performance <-> Faculty Motivation | 0.742 | 0.742 | 0.657 | 0.819 |
Management Support <-> Faculty Engagement | 0.743 | 0.743 | 0.666 | 0.816 |
Management Support <-> Faculty Motivation | 0.802 | 0.803 | 0.734 | 0.868 |
Management Support <-> HEI Performance | 0.809 | 0.810 | 0.746 | 0.970 |
The structural model was further tested for its predictive validity using Cross Validated Predictive Ability Test (CVPAT). Table 11 presents the CVPAT comparison of the PLS model shows negative values of Average loss difference which indicate the validity of the path model (Hair et al., 2014).
Table 11 Cross Validated Predictive Validity Test (CVPAT) | |||||
PLS loss | IA loss | Average loss difference | t value | p value | |
Faculty Engagement | 1.792 | 2.264 | -0.472 | 7.174 | 0.000 |
HEI Performance | 1.442 | 2.044 | -0.601 | 8.867 | 0.000 |
Overall | 1.617 | 2.154 | -0.537 | 8.911 | 0.000 |
The path analysis conducted with SmartPLS 4.0 established all the hypotheses which are summarized in Table 12 below.
Table 12 Results of Hypothesis Testing | |||
Direct Effects | T statistics (|O/STDEV|) | P values | Result |
Faculty Engagement -> HEI Performance | 14.575 | 0.000 | Accepted |
Faculty Motivation -> Faculty Engagement | 3.824 | 0.000 | Accepted |
Faculty Motivation -> HEI Performance | 2.985 | 0.003 | Accepted |
Management Support -> Faculty Engagement | 8.859 | 0.000 | Accepted |
Management Support -> HEI Performance | 6.160 | 0.000 | Accepted |
Indirect effects | |||
Faculty Motivation -> HEI Performance | 3.807 | 0.000 | Accepted |
Management Support -> HEI Performance | 7.594 | 0.000 | Accepted |
The predictive validity of the model is tested using CVPAT and is satisfactory. The model used in the study passed the CVPAT.
The performance of the higher educational institutions depends on the three causal factors, namely, faculty motivation, management support and faculty engagement. Faculty engagement in turn depended on faculty motivation and management support.
Limitations
The self-report questionnaires used in the survey for collecting information from the faculty regarding their motivation, engagement and management support may have suffered from self-report bias. The share of women (29.1%) in the sample is representative of the population. In India the share of women in higher education has lagged their male counterparts and at university level females are reported to comprise 36.65% only (Gandhi and Sen, 2020). A larger geographic area covering more states of India might provide a more generalizable result.
Ethics Statement
The study utilized nonexperimental data collected through voluntary surveys and the researchers adhered to the ethical considerations throughout the data collection. Consent was obtained from the participants’ employing educational institutes and no remuneration was paid for taking part in the survey. The respondents were told that the data would be used solely for academic purposes and no personally identifiable information was sought or collected.
Funding Statement
This research did not receive any specific grant from funding agencies in the public, commercial or not-for-profit sectors.
The authors declare that they have no known competing financial interests or personal relationshipsthat could have appeared to influence the work reported in this paper.
Sushanta Kumar Mishra: Data collection. original draft; Namita Rath: Conceptualization, Formal analysis, Methodology, Writing–review & editing; Rushil Varma: Data collection, methodology and editing.
Agasisti, T., &Bertoletti, A. (2019). Analysing the determinants of higher education systems’ performance—a structural equation modelling approach. Science and Public Policy, 46, 834–852.
Asif, M., & Searcy, C. (2014). A composite index for measuring performance in higher education institutions. International Journal of Quality & Reliability Management, 31, 983–1001.
Cotelnic, A. (2022). University performance: How we define it and how we measure it. Eastern European Journal of Regional Studies, 8, 21–29.
Emeagwali, O. L. (2021). Antecedents of university performance: Does strategy matter? International Journal of Social Science Research, 9(2), 176.
Engidaw, A. E. (2021). The effect of motivation on employee engagement in public sectors: In the case of North Wollo Zone. Journal of Innovation and Entrepreneurship, 10, 1–15.
Essakow, J., Tsoi, S., & Van Schaik, S. (2023). Motivation to teach: An exploration of faculty volunteers participating in a DEI curriculum. Academic Medicine, 98(11S), S200.
Feldman, K. A., & Paulsen, M. B. (1999). Faculty motivation: The role of a supportive teaching culture. New Directions for Teaching and Learning, 1999(78), 69–78.
Ghimire, B., Karki, D., Dahal, R. K., & Joshi, S. P. (2024). The impact of psychological capital on faculty motivation in higher education institutions of Nepal: A cross-sectional study. Journal of Business and Management, 8(2), 36–49.
Han, J., Yin, H., & Wang, J. (2018). A case study of faculty perceptions of teaching support and teaching efficacy in China: Characteristics and relationships. Higher Education, 76(3), 519–536.
Indexed at, Google Scholar, Cross Ref
Hanley, Y. D., Maykrantz, S. A., & Houghton, J. D. (2023). Broken engagement: The role of grit and LMX in enhancing faculty engagement. Higher Education Quarterly, 78(1), 153–172.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM).
Iqbal, S., Razalli, M., & Bin Taib, C. A. (2023). Influence of intrinsic and extrinsic motivation on higher education performance: Mediating effect of quality culture. Frontiers in Education, 8.
Li, H., & Khattak, S. I. (2023). Towards a parsimonious model of faculty motivation, engagement, and work performance: A case study of a Chinese university. Work, 75(3), 899–915.
Mohammad, H. A., Abeer, B. H., Aya, A., Ghadi, B., & Farah, A. (2024). Impact of artificial intelligence on faculty’s teaching development: A quantitative research in Saudi private universities. Communications of International Proceedings.
Park, K. A., & Johnson, K. R. (2019). Job satisfaction, work engagement, and turnover intention of CTE health science teachers. International Journal for Research in Vocational Education and Training, 6(3), 224–242.
Parati, E. B., & Galicia, L. S. (2025). Research readiness, practices and engagement among dentistry faculty in higher education institutions (HEIs). International Journal of Multidisciplinary Research and Growth Evaluation, 6(2), 861–866.
Stokowski, S., Li, B., Goss, B. D., Hutchens, S., & Turk, M. (2018). Work motivation and job satisfaction of sport management faculty members. Sport Management Education Journal, 12(2), 80–89.
Wasilowski, S. (2018). Employee engagement in higher education. Journal of Social Science Research, 12(2), 2699–2712.
Wassem, M., Iqbal, S., Razzaq, A., & Others. (2019). Impact of capacity building and managerial support on employees’ performance: The moderating role of employees’ retention. SAGE Open, 9(3).
Received: 15-Jul-2025, Manuscript No. AMSJ-25-16078; Editor assigned: 20-Jul-2025, PreQC No. AMSJ-25-16078(PQ); Reviewed: 10- Aug-2025, QC No. AMSJ-25-16078; Revised: 15-Aug-2025, Manuscript No. AMSJ-25-16078(R); Published: 26-Aug-2025