Journal of Economics and Economic Education Research (Print ISSN: 1533-3590; Online ISSN: 1533-3604)

Short communication: 2021 Vol: 22 Issue: 4

Pricing-To-Market Effects

Komal Chauhan, Ain Shams University

PTM effects describe the restricted pass-through of foreign costs and also the charge per unit because of the adjustment to competitors’ costs. From a political economy perspective, PTM effects area unit primarily attributed to product differentiation and imperfect competition. Following either domestic price rises or charge per unit movements, mercantilism companies obtain to keep up their market shares in foreign markets and to secure future sales. This can be primarily a feature of the short run, particularly in things characterized by goodly volatility within the nominal charge per unit. PTM effects might also feature, however, within the end of the day once suppliers in imperfect competition set market- and country-specific costs. The mark-up during this case may be expected to be smitten by the snap of demand within the several markets. One necessary part of the higher than arguments is that changes within the exporters' price structure and charge per unit movements have constant impact on the exporters' profits at a given export value. Fluctuations within the charge per unit area unit thus within the end of the day transmitted within the same manner as changes in production prices (Marston, 1990).

However, this can be solely a feature during a semi-permanent perspective. Compared to fluctuations in domestic prices, exporters can within the short run react otherwise to fluctuations in exchange rates, in order that the pass-through may be quite completely different, not least as a result of the exchange-rate is way additional volatile than production prices. That’s to mention that if costs area unit comparatively rigid, then will increase in prices aren't passed on, as long as expectations of future prices and costs area unit low. The formation of financial union itself may well be argued to possess had such an effect, increasing PTM effects in two ways that. First, it should have caused a regime shift in collaborating countries towards lower inflation and less charge per unit volatility (Knetter, 1994). The adoption of one currency can have resulted in European costs being additional insulated from exchange-rate volatility. There are a unit varied contributions to support the hypothesis for PTM effects. First of all from a theoretical perspective, uses associate degree oligopolistic framework to elucidate the submit as a reaction to charge per unit or cost changes.

The foremost influential issue for setter is that the price snap of demand, that could be a perform of reservation costs and also the interchange ability between product. Examples for empirical PTM case studies embody for the case of the transportation instrumentality trade, the organic compound trade or for the case of vehicles. Freelance of the actual aspects that the papers touch upon, there's unambiguous proof for the existence of PTM effects (Knetter, 1993).


  1. Marston, R. (1990). Pricing to Market in Japanese Manufacturing. Journal of International Economics, 29, 217-236.
  2. Knetter, M. (1994). Is Export Price Adjustment Asymmetric? Evaluating the Market Share and Marketing Bottlenecks Hypotheses. Journal of International Money and Finance, 13(1), 55-70.
  3. Knetter, M. (1993). International Comparisons of Pricing to Market Behaviour. American Economic Review, 83(3), 473- 486.
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