Research Article: 2026 Vol: 30 Issue: 1S
Monika Singh, Banaras Hindu University, Varanasi
Abhijeet Singh, Banaras Hindu University, Varanasi
Rahul Choudhary, Banaras Hindu University, Varanasi
Citation Information: Singh, M., Singh, A., & Choudhary, R. (2026). Stakeholder insights on grievance-handling procedures in higher education institutions: a satisfaction study. Academy of Marketing Studies Journal, 30(S1), 1-10.
In today’s rapidly evolving higher education landscape, addressing grievances effectively is vital for fostering trust and ensuring stakeholder satisfaction. Institutions are under growing pressure to demonstrate transparency, accountability, and responsiveness, making efficient grievance-resolution systems essential. This study examines the level of satisfaction among stakeholders—including students, faculty, and administrative staff—regarding grievance-handling practices in higher education institutions across Uttar Pradesh. Data were gathered from 300 participants, and regression analysis was employed to interpret findings. Results indicate that most stakeholders are generally satisfied with the existing processes. Factors such as prompt response, clear communication, and fairness in decision-making emerged as key contributors to positive perceptions. Nonetheless, the study highlights certain shortcomings, particularly regarding the accessibility of grievance systems, which point to areas needing improvement. The findings underscore the importance of continuous review and refinement of grievance-handling approaches to align with the changing expectations of diverse stakeholder groups.
Grievance Management, Stakeholder Perception, Higher Education, Satisfaction.
Higher education operates in a challenging and evolving environment where stakeholder satisfaction is critical to institutional success and long-term sustainability. Stakeholders like students, faculty, administrative staff, and parents—form the backbone of these institutions, and their trust depends heavily on how effectively concerns and grievances are handled. Since grievances, whether small or serious, are an unavoidable part of any academic setup, the manner in which they are addressed has a direct impact on institutional credibility and stakeholder confidence.
An efficient grievance-handling framework provides a structured pathway for managing complaints in a transparent and fair manner. For stakeholders, the assurance that their voices are heard, their concerns are evaluated impartially, and issues are resolved promptly fosters a sense of inclusion and security. Beyond individual satisfaction, such processes help in building an atmosphere of trust, cooperation, and mutual respect across the institution which are essential element for a positive academic culture.
The value of grievance-handling mechanisms also extends to society at large. Higher education institutions are seen not only as centres of learning but also as environments where principles of ethics, fairness, and accountability are nurtured. When these values are actively practiced through fair grievance resolution, stakeholders are likely to carry them forward into their professional and personal lives, ultimately promoting a culture of justice and integrity within society. Thus, grievance resolution is both an institutional and societal responsibility.
From a strategic perspective, grievance-handling has direct implications for institutional reputation. In a world where information spreads rapidly, how an institution manages concerns and disputes can influence public perception significantly. Institutions recognized for their transparent and timely grievance-handling systems are better positioned to attract high-calibre students, skilled faculty, and committed staff members, further enhancing their academic and operational success.
Grievance management also acts as a diagnostic tool for continuous institutional improvement. Complaints often reveal weaknesses in policies, processes, or service quality. Addressing these concerns systematically allows institutions to implement meaningful changes, avoid repeat issues, and ensure alignment with stakeholder needs. Such proactive measures not only enhance present satisfaction levels but also ensure long-term resilience and accountability.
The need for strong grievance-handling frameworks is particularly pressing in India’s higher education sector, which faces challenges arising from rapid expansion, increasing student diversity, and heightened demand for quality and transparency. In Uttar Pradesh, one of the most populous states with a significant concentration of higher education institutions, these challenges are even more pronounced. Managing grievances in this dynamic setting requires flexible, responsive, and clearly defined systems.
This research examines stakeholder satisfaction with grievance-handling procedures in higher education institutions across Uttar Pradesh. Data was collected from 300 respondents, including students, faculty members, and administrative staff, to identify key factors influencing satisfaction and highlight gaps where improvements are necessary. The insights aim to assist administrators, educators, and policymakers in strengthening grievance resolution processes, ultimately contributing to the overall effectiveness of higher education in the region.
In conclusion, grievance-handling is not merely a conflict-resolution process; it is a strategic function that shapes institutional culture, reputation, and long-term success. By ensuring that grievance redressal mechanisms are fair, transparent, and responsive, higher education institutions can foster trust, improve stakeholder experiences, and reinforce the broader values of accountability and fairness within society.
In recent years, grievance-handling in higher education institutions has gained significant attention from both researchers and policymakers due to its pivotal role in enhancing stakeholder satisfaction and strengthening institutional accountability. Higher education environments involve diverse groups as students, faculty, and administrative staff and each with unique expectations and concerns. As a result, the presence of clear, fair, and efficient mechanisms for resolving grievances has become a fundamental component of effective institutional governance.
Grievance-Handling and Stakeholder Satisfaction
Stakeholder satisfaction with grievance-handling systems is closely connected to their overall perception of institutional quality. Douglas et al. (2015) emphasize the need to understand both the factors that drive satisfaction and those that contribute to dissatisfaction within higher education. Effective resolution of grievances is seen as a cornerstone of trust, directly influencing how stakeholders evaluate their relationship with an institution (Geetika et al., 2014).
In work by Freeman (1984) and Mitchell et al. (1997) on stakeholder management highlight the necessity of addressing the diverse needs and expectations of all stakeholder groups to maintain legitimacy and enhance institutional performance. In higher education, stakeholders include not only students but also faculty, administrative staff, alumni, and external regulatory bodies. Well-structured grievance-handling frameworks help institutions meet these varied expectations, thereby fostering satisfaction and improving overall institutional outcomes.
Grievance-Handling Mechanisms in Higher Education
Higher education institutions employ a range of mechanisms for addressing grievances, with common principles including fairness, transparency, accessibility, and timely resolution. Research by Dano and Stensaker (2007) across Nordic countries indicates that quality assurance frameworks now place significant emphasis on stakeholder engagement in grievance-handling to strengthen both accountability and institutional quality. Similarly, Gynnild (2011) observed that well-defined and impartial grievance processes are essential to preserving institutional integrity and upholding the credibility of academic assessments.
In the UK, the Office of the Independent Adjudicator (OIA) plays a critical role in setting grievance-handling standards. The OIA’s annual reports (2016) highlight best practices such as prompt complaint resolution, clear communication channels, and structured appeals processes, all of which contribute significantly to stakeholder trust and satisfaction.
Challenges and Gaps in Grievance-Handling
Despite improvements, several challenges persist in grievance-handling within higher education. Harrison (2007) and Hart and Coates (2010) identify issues such as delays in complaint resolution, perceptions of bias, and inadequate transparency, which can negatively affect stakeholder confidence.
Additionally, Furedi (2011) notes that the increasing commercialization of higher education has reshaped how grievances are perceived and addressed. Institutions now face the dual challenge of maintaining academic integrity while also responding to a growing consumer-driven mindset among students. This shift complicates grievance management, making it difficult to balance service expectations with academic standards.
Technology and Grievance-Handling
The adoption of digital grievance-handling platforms has been proposed as a way to improve accessibility and efficiency. Studies (e.g., et al., 2015) suggest that well-designed digital systems streamline the complaint process and allow stakeholders to track resolutions in real-time. However, ineffective implementation or poor interface design can create additional dissatisfaction rather than resolving underlying issues.
Quality Assurance and Grievance-Handling
Grievance-handling is now widely recognized as an essential element of quality assurance in higher education. Hopbach (2014) and Diamond (2008) argue that such systems not only resolve individual complaints but also provide valuable feedback for institutional improvement. By analysing grievance data, institutions can identify gaps in policies or service delivery and implement targeted reforms.
External quality assurance agencies across Europe, as noted by Stensaker & Harvey, (2010), increasingly assess grievance-handling practices as part of institutional evaluations. This has resulted in more standardized approaches and raised stakeholder confidence in higher education systems.
The literature consistently highlights the importance of effective grievance-handling in maintaining stakeholder trust and satisfaction within higher education institutions. While considerable progress has been made, ongoing challenges—such as managing diverse expectations, avoiding delays, and leveraging technology effectively—underscore the need for continuous refinement of grievance-handling frameworks in a rapidly evolving educational landscape.
Research Design
This study adopts a descriptive research design to examine the factors influencing stakeholder satisfaction with grievance-handling procedures in higher education institutions across Uttar Pradesh, India. Descriptive research is suitable for this purpose as it provides a detailed analysis of the relationship between multiple independent variables (IDVs) and the dependent variable (DV), which is overall satisfaction with grievance-handling processes.
Population and Sampling Technique
The target population includes key stakeholders of higher education institutions in Uttar Pradesh—students, faculty members, administrative staff, and parents. A total of 300 respondents were selected through convenience sampling, chosen for its practicality and ease of accessing participants who were available and willing to contribute to the study.
Variables
• Dependent Variable (DV): Overall Satisfaction with Grievance-Handling Procedures
• Independent Variables (IDVs): Decision Quality, Time Taken to Resolve Grievances, Accessibility of the Grievance System, Effectiveness of Follow-Up & Communication, and Perceived Fairness of the Process
Hypothesis
It is hypothesized that various elements of grievance-handling processes significantly influence overall stakeholder satisfaction within higher education institutions.
Data Collection
Data were gathered using a structured questionnaire designed to measure all identified variables. A Likert scale (1 = Strongly Disagree to 5 = Strongly Agree) was used to evaluate respondents’ perceptions and satisfaction levels. The questionnaire was distributed both online and offline to ensure wide coverage across different institutions.
The dataset was analyzed using the Statistical Package for the Social Sciences (SPSS). The analysis included:
Descriptive Statistics – To summarize key characteristics of the sample and responses.
Reliability Analysis – Cronbach’s Alpha was calculated to confirm internal consistency of the questionnaire.
Multiple Regression Analysis – To assess how independent variables influence overall satisfaction and to test the research hypothesis.
Ethical Considerations
The study maintained strict ethical standards. Participation was voluntary, with informed consent obtained from all respondents. Anonymity and confidentiality were ensured throughout, and all data were securely stored and used solely for academic purposes Table 1.
| Table 1 Demographic Data of Respondents | ||
| Distribution by Stakeholder Type | ||
| Stakeholder Type | Frequency (n) | Percentage (%) |
| Students | 192 | 64 |
| Faculty | 63 | 21 |
| Staff | 36 | 12 |
| Parents | 9 | 3 |
| Gender of Respondents | ||
| Gender | Frequency (n) | Percentage (%) |
| Male | 186 | 62 |
| Female | 114 | 38 |
| Age Group of Respondents | ||
| Age Group | Frequency (n) | Percentage (%) |
| 18–25 years | 201 | 67 |
| 26–35 years | 40 | 13.33 |
| 36–45 years | 39 | 13 |
| 46 years & above | 20 | 6.67 |
| Educational Qualification of Respondents | ||
| Qualification | Frequency (n) | Percentage (%) |
| Undergraduate | 158 | 52.67 |
| Postgraduate | 104 | 34.67 |
| Doctorate | 30 | 10 |
| Others | 8 | 2.67 |
Data Analysis
The demographic profile of the study participants indicates that students formed the largest group (64%), while faculty and staff accounted for 21% and 12%, respectively, and parents represented a small proportion (3%). In terms of gender, the sample had a higher number of male respondents (62%) compared to female respondents (38%). The majority of participants were in the 18–25 years age range (67%), followed by those aged 26–35 years (13.33%), 36–45 years (13%), and 46 years and above (6.67%). Regarding educational background, over half were undergraduates (52.67%), with 34.67% postgraduates, 10% holding doctorates, and 2.67% possessing other qualifications. This profile reflects a predominantly young, student-focused, and male-skewed sample, which is important for interpreting the findings related to stakeholder satisfaction with grievance-handling processes in higher education institutions.
The analysis underscores the significant role that grievance-handling procedures play in influencing stakeholder satisfaction. As shown in Table 2, 73.3% of respondents rated these procedures as either “Extremely Important” (40%) or “Very Important” (33.3%) when deciding whether to maintain their association with the institution. This indicates that effective grievance resolution is a key factor in shaping stakeholders’ continued engagement and trust in higher education institutions.
| Table 2 Importance of Grievance-Handling Procedures in Decision to Continue Association | ||
| Importance Level | Frequency (n) | Percentage (%) |
| Extremely Important | 120 | 40.0% |
| Very Important | 100 | 33.3% |
| Moderately Important | 50 | 16.7% |
| Slightly Important | 20 | 6.7% |
| Not Important | 10 | 3.3% |
As presented in Table 3, a significant majority of respondents—80%—either “Strongly Agree” (36.7%) or “Agree” (43.3%) that effective grievance-handling is crucial for maintaining trust within the institution. These results highlight the pivotal role that grievance resolution plays in strengthening stakeholder confidence, commitment, and overall trust in higher education institutions.
| Table 3 Stakeholders’ Perception of Grievance-Handling as Essential for Maintaining Trust | ||
| Agreement Level | Frequency (n) | Percentage (%) |
| Strongly Agree | 110 | 36.7% |
| Agree | 130 | 43.3% |
| Neutral | 40 | 13.3% |
| Disagree | 15 | 5.0% |
| Strongly Disagree | 5 | 1.7% |
Regression Analysis
Hypothesis (H1): Different components of the grievance-handling process—such as timeliness, fairness, accessibility, communication, and decision quality—have a significant impact on overall stakeholder satisfaction with grievance-handling procedures in higher education institutions.
Model Summaryb
The regression analysis offers valuable insights into the key factors influencing overall satisfaction. The summary of the model highlights the strength of the relationship between the dependent variable (satisfaction) and the independent predictors.
The model generated an R-squared value of 0.668, which means that about 66.8% of the variation in overall satisfaction can be explained by the five variables used in the analysis. This relatively high value demonstrates the model’s strong ability to account for the observed outcomes. The Adjusted R-squared, which provides a more accurate estimate by considering the number of predictors, stands at 0.662. This indicates that even after making adjustments for the number of variables included, the model continues to show strong reliability.
Furthermore, the Durbin-Watson statistic was found to be 1.999, which is very close to the ideal value of 2. This suggests that the residuals are free from serious autocorrelation issues, reinforcing the stability and trustworthiness of the model’s predictions Tables 4-6.
| Table 4 Model Summaryb | ||||||||||
| Model | R | R Square | Adjusted R Square |
Std. Error of the Estimate | Change Statistics | Durbin - Watson | ||||
| R Square Change |
F Change | df1 | df2 | Sig. F Change | ||||||
| 1 | .817a | .668 | .662 | .45144 | .668 | 118.091 | 5 | 294 | .000 | 1.999 |
| Table 5 Anova Results | ||||||
| Model | Sum of Squares | df | Mean Square | F | Sign | |
| 1 | Regression | 120.333 | 5 | 24.067 | 118.091 | .000b |
| Residual | 59.917 | 294 | .204 | |||
| Total | 180.250 | 299 | ||||
| Table 6 Model Summary | ||
| Model | Sig. | |
| 1 | (Constant) | .000 |
| Accessibility of Grievance System | .000 | |
| Time Taken for Solving Grievance | .000 | |
| Follow Up Communication | .008 | |
| Decision Given | .029 | |
| Perceived Fairness | .048 | |
Anovaa
The results from the ANOVA test further reinforce the overall validity of the regression model. The model produced an F-statistic of 118.091 with a significance level of p < 0.001. Such a highly significant outcome indicates that the regression model fits the data well. In other words, the independent variables, when considered together, have a meaningful and substantial influence on overall satisfaction.
The coefficients table offers a deeper understanding of how each predictor contributes to overall stakeholder satisfaction with grievance-handling processes. The findings can be summarized as follows:
The quality of decisions made during grievance resolution emerges as the most influential factor, with a coefficient of 0.613 and a highly significant p-value (p < 0.001). This implies that enhancing the quality of decisions substantially improves how stakeholders perceive the handling of grievances. Similarly, the time required for grievance resolution also plays a crucial role; with a coefficient of 0.125 (p < 0.001), the results demonstrate that faster resolution times are strongly associated with higher levels of satisfaction, underlining the importance of efficiency.
Interestingly, the accessibility of the grievance system presents a negative relationship (coefficient = –0.070, p = 0.008). While accessibility should, in principle, improve user experience, this negative sign suggests that there may be underlying challenges or inefficiencies in how stakeholders engage with the system, which could be diminishing its effectiveness. In contrast, follow-up and communication show a positive and significant effect (coefficient = 0.057, p = 0.029), reaffirming that transparent communication and consistent updates serve as critical drivers of satisfaction.
Lastly, perceived fairness, although statistically significant (coefficient = –0.052, p = 0.048), shows a slight negative effect. This indicates that fairness is a complex and multidimensional factor, possibly influenced by personal expectations, prior experiences, or broader organizational perceptions, which may not be fully addressed through procedural mechanisms alone.
Taken together, the regression analysis confirms that all five independent variables—decision quality, timeliness, system accessibility, communication, and perceived fairness—are significant predictors of stakeholder satisfaction. These results underscore the multifaceted nature of grievance-handling and highlight the importance of balancing efficiency, communication, accessibility, and fairness to improve overall user perception.
The present study examined stakeholder satisfaction with grievance-handling procedures in higher education institutions and identified several critical areas of influence. The regression results demonstrated that factors such as prompt responses, transparent communication, and the quality of decisions collectively explained 66.8% of the variation in overall satisfaction. This indicates that while existing mechanisms have considerable strengths, there remain important gaps that warrant institutional attention.
A particularly noteworthy outcome is the strong predictive power of decision quality (β = 0.613, p < 0.001) and timeliness (β = 0.125, p < 0.001). Stakeholders reported greater satisfaction when their concerns were resolved both fairly and expeditiously. This finding underscores that effective grievance redressal is not only about addressing the issue but also about the manner and time frame in which decisions are delivered.
Interestingly, system accessibility displayed a negative association with satisfaction (β = –0.070, p < 0.01). Although accessibility is expected to enhance user experience, the results suggest that stakeholders may still encounter obstacles, such as complex procedures, lack of awareness, or difficulties in navigating the system. Hence, the existence of institutional grievance platforms alone does not guarantee satisfaction unless they are designed to be inclusive, user-friendly, and widely accessible.
Follow-up and communication (β = 0.057, p < 0.05) also emerged as meaningful contributors. This highlights the importance of maintaining transparency throughout the resolution process. Stakeholders value timely updates and acknowledgment, which help build trust in the fairness and responsiveness of the system.
Implications for Institutions
1. Enhancing Accessibility: Higher education institutions should prioritize easy entry points for filing grievances. Digitization of procedures—through mobile applications, online portals, or integrated student service platforms—could make the system more responsive and convenient.
2. Improving Timeliness and Decision Quality: The evidence suggests that grievance handling is most effective when decisions are impartial, well-reasoned, and made without unnecessary delays. Institutions should review existing workflows to minimize bureaucratic bottlenecks, ensure efficiency, and guarantee fairness in outcomes.
3. Strengthening Communication and Follow-Up (β = 0.057, p < 0.05): The data shows that consistent updates and transparent communication significantly improve satisfaction. Institutions should adopt structured follow-up protocols to reassure stakeholders that grievances are being actively tracked and addressed.
4. Addressing Perceptions of Fairness: Given the nuanced and sometimes contradictory role of perceived fairness in shaping satisfaction, institutions may need to foster broader trust-building initiatives and promote a culture of transparency beyond the grievance system itself.
Future studies could explore the underlying challenges that reduce the effectiveness of grievance system accessibility. These may include limited awareness among stakeholders, technological constraints, procedural complexity, or perceptions of bias in the grievance resolution process. Addressing these dimensions would enable institutions to develop more inclusive and equitable mechanisms. Additionally, cross-cultural and demographic investigations could shed light on how different groups perceive fairness and transparency in grievance handling. Such insights would allow higher education institutions to tailor grievance-management strategies according to the diverse needs and expectations of their stakeholder communities.
Based on the findings, several practical steps are suggested to enhance stakeholder satisfaction with grievance-handling procedures in higher education:
1. Strengthen Decision-Making Quality: Institutions should ensure that grievance outcomes are fair, impartial, and well-reasoned, as decision quality emerged as the strongest predictor of satisfaction.
2. Reduce Resolution Time: Streamlining procedures and eliminating bureaucratic bottlenecks will help expedite grievance resolution, thereby improving efficiency and consistency.
3. Leverage Technology for Accessibility: Introducing digital grievance portals, mobile applications, and user-friendly interfaces can significantly improve system accessibility and convenience.
4. Enhance Communication and Follow-Up: Regular status updates, transparent progress sharing, and structured follow-up protocols should be institutionalized to foster trust and confidence among stakeholders.
5. Promote Fairness and Transparency: Institutions need to address perceptions of fairness not only in individual grievance outcomes but also as an organizational value, by embedding equity and transparency into institutional culture and practices.
This study reaffirms the vital role of effective grievance-handling mechanisms in sustaining stakeholder satisfaction and trust within higher education institutions. The results demonstrate that factors such as timely resolution, transparent communication, decision quality, accessibility, and perceived fairness collectively shape stakeholders’ experiences with grievance redressal systems. Importantly, gaps in accessibility and fairness highlight areas that require deeper institutional focus.
By prioritizing the recommended improvements—particularly in decision quality, timeliness, communication, and transparency—higher education institutions can significantly strengthen stakeholder relationships. Doing so not only enhances satisfaction but also reinforces institutional credibility and fosters a more positive, supportive, and equitable educational environment.
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Received: 29-Aug-2025, Manuscript No. AMSJ-25-16168; Editor assigned: 30-Aug-2025, PreQC No. AMSJ-25-16168(PQ); Reviewed: 20- Sep-2024, QC No. AMSJ-25-16168; Revised: 28-Sep-2025, Manuscript No. AMSJ-25-16168(R); Published: 05-Oct-2025