Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Marketing Survey on Precision Learning using Artificial Intelligence and Its Impact In India

Author(s): Kishore Kunal, S. Shyni Carmel Mary, Mj Xavier and C. Joe Arun

In major Indian cities like Delhi, Mumbai, Kolkata, & Chennai, the survey was conducted to people who were interested in starting their own business based on artificial intelligence and related area. The growing prevalence of big data and artificial intelligence (AI) has shifted markets, politics, businesses, and society into a new era. It has a direct effect on the field of research. Artificial Intelligence (AI) is useful for analysing vast and unstructured data collections. The most recent literature on data science (DS) methods for entrepreneurship marketing skills has been studied in this research. The impact of AI precision learning on India's business environment has been investigated in this paper. Finally, the new discipline's future directions have been examined for upcoming business which required attention of marketers and the positioning of the same in Ed-Tech sector.

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