Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Perception Study of Women Investors In 21st Century with Special Reference to Delhi, India

Author(s): Priya Sharma

As an investment procedure, investors must make intelligent judgments based on the sort of investment they choose. Investing business fidelity examined eight million client accounts and discovered that female consumers generated a 0.4% higher (Kumari Indira, (2016)) return on their investments. Earlier this year, the Indian government announced the "Pradhan Mantri Jan-Dhan Yojana" programme, which aims to give bank accounts to all of the country's underprivileged residents. A vast number of people are motivated by their returns as a result of the universal financial inclusion that it promotes. When it comes to making an investment, men and women have different priorities. This study, on the other hand, emphasises the importance of women's roles in society and their investment philosophy.

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