Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Study on the Factors that Influence the Experience of an E-Bike to Its User

Author(s): Kishore Babu M, Annavarapu Vamsidhar Gupta, Kanamarlapudi Raja Manikanta Rithvik Kumar and Durga Prasad Navulla,

With the rise in demand for an eco-friendly and environment friendly atmosphere, the market has materialized the e-bikes for a sustainable environment. The manufacturers are competitive in providing with the design, comfort, performance and safety that the consumers are looking forward. From the mid of 2021, phase-2 of the e-bike surge was observed and the willingness to purchase e-bikes among traditional 2-wheeler users has started. Objective: To understand and analyze the factors that influence the customer experience towards the purchase of an E-bike. Methodology: The research is conducted through a structured questionnaire. Data Analysis and Interpretation carried with 233 responses is presented through Bar Charts, Correlation and Anova (SPSS). Findings: The study identified that there are more female users than male in the age bracket of 21-35 years. Along, it is observed that the working class is finding this as an alternative more performance efficient and price efficient considering the current rise in petroleum prices and its subsidiary products. Maximum users fall under the 5 lakhs to 10 lakhs annual income families. Irrespective of the age group the users are looking forward to ride an e-bike for economical and for sustainable reasons.

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