Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


An Empirical Study on Development and Marketing of Object Detection for Blind People Using Artificial Intelligence

Author(s): Venkata Ramana, Pavan Sai G. and Praisey Yaricherla

Today, there are different systems on the market that aim to help Visually Impaired People to gain more independency and self-trust. According to WHO, the total Visually Impaired People in India reported till 2021 October is 2.2 billion? The evolution from classic white cane to several intelligent devices was in hand to guide people with vision problems. In it, the mobile technology advancements had a greatest impact in people’s daily lifestyles and it has led to high demand for developing a software application which can be more useful to a person with vision problems. Mobile applications which appear for vivid on a mobile phone are not accessible for visually impaired people at first. To fathom this inconvenience, several advancements in application came across to make it user friendly in assistive technology for visually impaired people. This exploratory review tries to provide findings to this project to identify objects by using their mobile phones. This exploratory review method is also used to assemble and review the present state of analysis with relevance to real time video object recognition for blind people on cellular platforms. Overall, this paper has covered many articles which were published in Science Direct, IEEE Explore and Research Gate; the articles selected are between 2017-2021. This paper is based on an assistive mobile application which detects the real time motion object detection and gives a voice message in Telugu and English languages to a person whenever there is an object in-front of them. Also the paper aims to suggest the marketing strategies to promote such products to the blind and needy people

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