Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

An Exploratory Study on Different Factors Influencing the Continuance Intention of the Consumer towards Digital Payment Systems

Author(s): Rohit Garg and Shivani Shukla

With the advancement in technology, this digital evolution has brought a challenge for conventional payment system of financial institution and tremendous opportunities for the developing countries. Empirical research on digital payment system and its continuance intention is very less and to address this research gap, researcher has examined a research model. The result will examine about Perceived Reputation, Perceived Security, and Perceived Structural Assurance with digital payment systems that will have an impact on trust and Continuance Intention. The findings of this research work will provide valuable evidence for policy makers and banks to foster their work practices in the field of digital payment systems in India.

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