Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Analyzing The Determinants Of Sustainability And Firm Performance In Automotive Supply Chains: A Delphi Approach

Author(s): Mohit Saxena and Nitin Seth

Managing sustainability implementation in automotive environment and firm performance (FP) has always been an area of Interest for professionals & researchers. Accomplishing Sustainability Implementation in automotive context is very difficult and seeks to consider attention of suppliers, top management, dealers, government, regulators, and stakeholders. It is prudent that the Sustainability Implementation & FP is regularly assessed, supervised, and improved for gaining competitiveness & status for creating a point of differentiation. This paper tries to identify such Sustainability Implementation & FP criteria for Indian automotive industry. This study implemented Delphi approach through interview with 32 subject specialists. In this a list of 35 environmental,48 social, 33 economical sub- measures and 45 performance sub- measures identified from the literature was given to these experts from which initial measures and their sub – measures were to be identified and grouped for automotive sector. These Sustainability Implementation factors can additionally be utilized to design a model to apply Sustainability practices in auto industry. This study employs the Delphi approach to analyze and examine Sustainability Implementation ideas and Firm Performance factors for Indian automotive sector.

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