Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Applications and Impacts of Blockchain Technology on the Modern Business Environment

Author(s): Ganesh K, Rajiv Gandhi Salai, Balagouda Patil, Sumita Joshi, Arpan Shrivastava, Ashok J and Nihal Bhatt

Blockchain has become a technological cornerstone for innovation in modern businesses, with many applications ranging from secure payments & smart contracts to transparent supply chains & identity verification. By expanding its decentralized, immutable nature, businesses can boost operational transparency (OE)&customer trust (CT).This study examines the practical applications & strategic impacts of blockchain technology on modern business environments. Drawing data from 134 professionals across various sectors, the study applies advanced analytical techniques such as EFA, SEM& Mediation Analysisto assess influence of blockchain on transparency, operational efficiency (OE) & customer trust (CT). The findings of the research highlight ability ofblockchain to reshape operational processes, increase data integrity as well as build long-term customer confidence. The validated path model confirms a significant mediating effect of operational efficiency (OE) between blockchain adoption (BA)& customer trust (CT).This study confirms that blockchain is not just a technical instrument but also a transformative mechanism that enhances operational workflows &customer confidence. The mediation of operational efficiency (OE) is especially important, it shows blockchain delivers results through both direct & process-driven impacts.

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