Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Artificial Intelligence and Machine Learning for Business

Author(s): Leelavati and Roopa Krishna Chandra

At today's modern era, developments and inventions happen in the blink of an eye, making this the most exciting moment in human history. Artificial intelligence (AI) technical developments include industrial robots, self-driving automobiles, fitness watches, and online courses.AI has been ingrained in our daily lives and is having an influence on humans, society, and business. Artificial intelligence has had a fantastic few years, and practically every organisation is now altering their strategy and business models to include AI into every business function. Businesses, on the other hand, are still unaware of the ramifications of AI adoption, and so its influence requires attention. Machine learning (ML) is a sort of artificial intelligence (AI) that allows software programmes to improve their prediction accuracy without being expressly designed to do so. The purpose of this study is to determine and identify the influence of artificial intelligence and machine learning on company operations.

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