Author(s): Mohammad Wasiq
This research aims to assess the impact of consumer perception, Satisfaction, and their Environmental Economic concern on adoption of digital payment in India and also assessed their relationships with several observed variables and In order to examine consumer behaviour in the context of digital payment technology, this research use the integrated UTAUT model, which takes into account factors like ease of use, trust, security, self-efficacy, etc. The paper demonstrates why the suggested model is Useful for analyzing consumer behaviour in India. Several factors in the research had a great deal of sway, including a sense of safety, and confidence Satisfaction and adoption of digital payment among North Indian consumers. The study's findings and recommended methodology have important implications for future research and practice using digital payment. Several standardized measures were included in this investigation. The data was analyzed using a variety of statistical methods, including Structural equation modeling and regression, in addition to more basic descriptive statistics. Perception, environmental economic impact and satisfaction data were gathered using three distinct questionnaires. This paper also identifies one more crucial factor i.e., “environmental economic concern of digital payment” which is not discussed extensively in the literature, this study primary keeping mobile wallet in the consider among multiple sources of digital payment. Overall, these results suggest that Perception is the most important predictor of Adoption, followed by Satisfaction and Environmental Economic Impact.