Author(s): Ruchi Singhal, Sangeeta, Dolly, Sanam Sharma, Manika Garg and Ruchika Bhateja
Purpose: This study aims to analyse the literature on banking digitalisation using bibliometric techniques comprehensively. By examining the key themes, trends, and influential works in this field, the study seeks to shed light on the current state of research and identify future directions for scholars and practitioners. Methods: A systematic bibliometric analysis was conducted on a selected corpus of scholarly publications related to banking digitalisation. The data were collected from reputable academic databases and carefully curated to ensure relevance and quality. Various bibliometric indicators, including citation counts, co-citation analysis, and co-authorship analysis, were employed to analyse the literature and identify influential authors, journals, and research themes. Findings: The findings of the bibliometric analysis reveal a significant growth in research output on banking digitalisation over the past decade. The analysis identified several influential authors who have contributed substantially to the field. The most frequently cited works revolve around digital banking channels, customer adoption of digital services, technological innovation, and the impact of digitalisation on banking performance. Moreover, the analysis uncovered emerging themes such as blockchain technology, artificial intelligence, and cybersecurity, which reflect the evolving landscape of banking digitalisation research. Managerial Implication: The managerial implications derived from the bibliometric analysis of banking digitalisation literature provide valuable guidance. Managers should stay updated on emerging technologies, prioritise customer-centric digital experiences, foster a culture of innovation, collaborate with fintech companies, address cybersecurity challenges, invest in employee training, and monitor regulatory developments. By considering these implications, managers can make informed decisions, drive innovation, enhance customer satisfaction, mitigate risks, build strategic partnerships, ensure compliance, and create a competitive advantage in digital banking. Incorporating these managerial implications will enable managers to navigate the complexities of banking digitalisation and successfully drive their organisations' digital transformation strategies. Practical Implication: The bibliometric analysis of banking digitalisation literature offers valuable practical implications. Practitioners can utilise the analysis to make evidence-based decisions, benchmark their strategies against influential works, identify research gaps for collaboration or internal projects, evaluate performance, assess risks and mitigate them, guide technology adoption and implementation, and stay informed about policy and regulatory considerations. This analysis provides a roadmap for practitioners to leverage existing knowledge, access reputable sources, and align their strategies with emerging trends in banking digitalisation. By incorporating these practical implications, practitioners can enhance their decision-making processes and drive successful digital transformation within their organisations. Social implications: The analysis of banking digitalisation literature using bibliometric techniques has important social implications. As banking becomes increasingly digitalised, it impacts various stakeholders in society. Consumers may need help with digital literacy, access to digital banking services, and potential exclusion from the banking system. Addressing these social disparities and ensuring that digitalisation benefits all segments of society is crucial. Privacy and data protection concerns arise as personal information is collected and utilised in digital banking. Policymakers and organisations must prioritise the development of robust regulations and safeguards to protect consumer rights and mitigate potential social risks associated with banking digitalisation. Originality/Value: This study on banking digitalisation contributes to the existing literature by employing bibliometric analysis techniques to provide a comprehensive overview of the field. The analysis identifies influential works, key themes, emerging trends, and influential authors, shedding light on current research in banking digitalisation. The value of this study lies in its ability to guide researchers in identifying research gaps, facilitating collaboration, and suggesting future directions for scholars and practitioners. Additionally, the analysis offers practical insights for managers and policymakers by highlighting the implications of banking digitalisation on decision-making, customer experiences, innovation, cybersecurity, and regulatory considerations.