Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Corporate Social Responsibility and Marketing Communications: A Case Study of Nokia

Author(s): Rajesh Kumar, Neha Bankoti and Alka Maurya

Corporate social responsibility has gained momentum nowadays, but it is not a new term that people can’t reckon with. It is an idea that companies integrate social, natural and moral issues into their business and relationships on a voluntary basis.. CSR is not new to Nokia, and the company is known for its many activities in the area of social and other work. Here in this study, the researcher tries to find out which is the most preferred CSR activities in youth’s perception and what is the most preferred media channel which will be beneficial for its spread to the people. The study has been done with a sample of 200, and the target area was northern India. This research is exploratory, and the help of both primary and secondary data has been taken in this research. Frequency and mean ranking techniques have been used to analyze data, and interpretation has been made under the light of this. SPSS23.0 is used for data analysis in this research work.

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