Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Critical Assessment of Green Financing Initiatives In Emerging Market: A Review of India Green Bond Issuances

Author(s): Sumit Kumar

In today’s business scenario, sustainability is an emerging trend and a very important business objective driving green business innovation. To provide sustainability to environmental issues, the corporates are moving their focus towards greening the business process. So is true for the financial industry where the function of financial management has turned to environment-friendly activities which include green finance. Green finance is a new innovative financial pattern adopted by financial firms that integrates environmental protection and economic profits. In this study, the focus is to analyze various green finance initiatives adopted by Indian Financial firms, their opportunities, and challenges. The study also highlights the developments and green finance future in India.

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