Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Data Privacy Issues Affecting the Consumer Behavior

Author(s): Prabha Kiran, Sagar H. Mohite, Deepa Nair, Niyati Chaudhary, Kiran Bala and Indra Meghrajani

In this research paper, the authors are talking about data privacy issues affecting consumer behavior. The usage of the internet saves customers’ time, but data privacy issues are bothering the customers. A comprehensive literature review was performed, and online interviews have been conducted for research.

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